Category Archives: sales

Name-dropping. Is it lame?

Let me preface that I’m not a sales dog, which is why sales advice is so important.  I find the two most important ways to develop a sale is credibility and rapport.   You can’t even go into your pitch (or offer) prior to establishing these two items (credibility and rapport).  I covered this in […]

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Selling versus talking

I think salespeople get it wrong a lot . Don’t get me wrong, getting the sale is the point. The problem with most salespeople is that they so focused on their sales pitch that they forget the single most important fact: It’s not about them. It’s about the customer. This makes the interaction very impersonal. […]

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Think Like Your Customer

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