Category Archives: Seth Godin

The bigger they are, the harder they fall.

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Advertising on social networks

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When to ask for the sale?

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The difference between luxury and premium

Both luxury and premium (services or goods) are expensive relative to other alternatives. The price of luxury items is not tied to performance. It is more perception. Premium, on the other hand, has everything to do with being better than other alternatives. The higher price actually adds to a products perceived luxury. The point is […]

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Making decisions right

I don’t know where I heard this, but you should not be as concerned with making the right decision all the time. You should be conscious of making decisions right. No one is right all the time, but trying to make the right decision, is like guessing. Instead you should try and make the decision […]

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Pick and choose your battles

There are a lot of fast food restaurants out there. McDonalds created an entire industry based around low prices and eating out. Seth Godin contemplates what a marketer can do. Do they create demand in the product or do they put themselves in the mix when the customer is ready to make a decision. Bozo’s […]

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Growing your followers exponentially

Seth Godin provides a nice blue print for growing your followers called First, Ten. You may love your idea, but it doesn’t mean everyone will love it right away. What people need to realize is that products and services come out every day. Filtering out these products through friends and trusted sources is very important […]

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What customers should you listen to

You should probably listen to all your customers. This does not mean you have to do it. The real question is how can you capitalize on feedback and make it productive? Seth Godin wrote in his post “Ignore Your Critics” that you should not listen to your critics or your fans. You should listen to […]

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How to divide up equity

Seth Godin has an interesting take on dividing up equity. Technically, equity is the assets minus the liabilities of the company. The main thing with equity is that it decides who makes the decisions. When few people have all the decision making ability, the company takes on their personalities. If it’s Steve jobs, this can […]

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How Can I Get People to Read My Blog?

Up to this point, I really enjoy my blog. I read other articles and blogs and it inspires me, sort of like a form of self expression. My only complaint is that there are probably 3 people reading my blog. Two are related to me and one is stalker that found me on MySpace 😉 […]

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