Category Archives: Strategy

Kill Your To-Do List

We have a list of to-do’s the size of my leg. I realized along the way that the unimportant items were starting to smother the important items, sort of like weeds in a garden. Now, killing the list isn’t right, but maybe we should just document this stuff and fo-ge-aboud-it. The reason why I say […]

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Stop doing what everyone else is doing

Kosta and I keep on thinking of ways we can get exposure for our software company Intro XL.  We can make an eye catching ad and put it in our industry magazine.  That’s fine and it part of the puzzle, but there are ten other companies offering the same thing.  Putting all our hopes in […]

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Microsoft’s New Seinfeld Ads

People have been critical of Microsoft’s new commercial featuring Jerry Seinfeld and Bill Gates.  Some have said that the bit is “nonsensical” and that it has nothing to do with Windows.   Many also think that the Mac versus PC ads are sheer genuis.   I feel the exact opposite way.  Personally, I think every […]

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