College kids can push your biz into the mainstream

Facebook is probably the best example of how college kids can virally spread your idea. Kind of like Malcolm Gladwell describes in The Tipping Point, college kids are today’s mavens and connectors.

There are many reasons for this:

  • College kids don’t respond to tranditional marketing messages as much as the mainsteam.
  • They’ve got a lot of free time on their hands.
  • They talk to each other a lot.

Other business, I can think of that started on college campus’ are Napster, Jimmy Johns, Papa Johns, and I’m sure there is a lot more.

by admin

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