Constant change is not evolution

I have to disagree with Seth Godin, for once. Seth says, “In down economies, the only thing that’s going to change things is changing things.”

I think if you have a good plan, you stick with it. A down economy calls for vigilance. If you have a plan in place, you can weather the storm. Every business has to plan for a 20% increase or decrease in business.

As far as change, I think a business is like an organism. It evolves. Bad economies are great examples of Darwinism. Survival of the fittest….. not necessarily the ones that change the most.

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