PR versus an endorsement

Seth Godin list quite a few successful companies that made it without big PR during their launch. These companies and or products include: Starbucks, Apple, Nike, Harry Potter, Google, William Morris, The DaVinci Code, Wikipedia, Snapple, Geico, Linux, Firefox and yes, Microsoft.

Now, let’s not mistake PR for a good endorsement. PR works for large companies. In fact, they’ve earned the right for people to hear about them. What’s more important is not necessarily if people are talking about you, but who is talking about you and do they approve?

PR is almost like a paid endorsement. This is pretty transparent because it’s typically so self serving.

I guess what I’m saying is that you should find people that like what you’re offering and ask for their endorsement.

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