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The best sales advice I ever got.

Before you sell, pitch, whatever; establish two things first:  credibility and rapport.  I knew this, but Mark Suster makes it stick in “the Dangers of Crocodile Sales“. Credibility is proving to them (before they ask), why you’re bothering them. Rapport is invaluable b/c people don’t buy things from people they do not like or understand. […]

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