The bigger they are, the harder they fall.

I don’t like to use cliches, but there is a good lesson to be learned.

Seth Godin talks about Singer. They make sewing machines and at one time employed 12,000 people in a single plant. Today, they almost extinct. Here is what Seth had to say:

“Sometimes we spend more time than we should defending the old thing, instead of working to take advantage of the new thing. I bet you can list a dozen “critical” industries that will be as relevant to life in 2020 as Singer is to our world today.”

You see this a lot. For Singer, the writing was on the wall; but they were probably making too much money at the time and too late bringing new products to the market. I’m sure they saw the end, but didn’t want to believe it.

This is more true for the companies making truck loads of money. It’s a balancing act between old and new. The moral here: Evolve or die.

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