When to ask for the sale?

Does it hurt to ask for a sale?” Yes, it can hurt and leave a mark. Seth Godin uses an excellent example:

“You run into Elton John at the diner and say, “Hey Elton, will you sing at my daughter’s wedding?” it hurts any chance you have to get on Elton John’s radar. You’ve just trained him to say no, you’ve taught him you’re both selfish and unrealistic.”

I know a sale has a good chance of happening when the potential customer starts voluntarily providing information, especially stuff I didn’t ask for.

How do you get to the point. I think customers preconceived notions of you or your company helps. This has to do with your companies marketing and image.

Tactically, when you have them engaged in a conversation, it has to show genuine interest in wanting to help people. I also find that giving them some good information opens that door wider. You always want people wanting more. Once you’ve given everything up, there’s no reason to do business with you anymore.

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One Comment

  1. Elias
    Posted May 18, 2009 at 7:55 pm | Permalink

    Don't call me a SalesmanMy most successful day in sales is the day I stopped selling. I was fortunate enough to learn this early on in my career. I'm sure you have heard that cliche statement before, but I absolutely live by it. A salesperson's greatest attributes are his/her ears. Listen and understand exactly what your customer is looking for before you even begin to formulate your own thoughts of what you think the customer needs. This concept seems so basic, but it amazes me how many people get it wrong on a daily basis.I am not a salesperson, I help people make great decisions. Sometimes I realize that my product isn't for everyone. It's at that point, I truly start to help them by providing them with other options that my competitors wouldn't even dream of. Being honest and genuine in my approach has gotten me to where I am today. A great example of this is about 2 months ago, I met with a guy named Bob who really shouldn't have been using my services. I could have sold him my product and maybe eventually ended up with a disgruntled customer (maybe not,) the point is I told Bob my product was not for him. I gave him 3 names of businesses who could help him and then we parted ways. A week later I got a phone call from Bob's neighbor who signed up with my most expensive product. The beauty of it is, I never had to meet with him, I sold him over the phone because Bob had raved about what a great and genuinely honest person I was. What's the point? Listen, understand, don't sell, and provide great solutions for people. I help people make great decisions, therefore I rarely have to ask for a sale. If you ever run into me, please, Don't call e a Salesman.

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